Sales of alcohol-free drinks has soared during the so-called Dry January period, landlords and brewers have said. Tim Flynn, owner of the New Oxford Inn in Salford, said "more people than ever" were now opting for low-alcohol options, estimating demand was up 1000%.

Giving up alcohol for 31 days is associated with numerous health benefits. But for a growing number of adults, saving money is a top motivator.

Celebrating without booze gets easier thanks to shops like Beyond the Bar, drinks like Community Beer’s Nada and lounges like Double D’s.