eBay stock has had a good past year – thanks to the recovery in GMV. It was up 45% in 2024, outperforming the broader S&P 500 index, up 23%. Looking at a slightly longer period, eBay has seen its stock rise 75% from levels of $40 in early 2023 to $63 now. This can be attributed to:

Shares of online marketplace eBay ( EBAY 9.51%) jumped to three-year highs on Wednesday thanks to an unlikely collaboration. Meta Platforms ( META -0.81%) is facing regulatory pressure in Europe. To make life easier, it's testing eBay ads on its Facebook Marketplace. At 11 a.m. ET, eBay stock was up 11% on the news.

Bay Inc. EBAY stock soared 9.86% in the last trading session, reaching an intraday high of $71.52 per share, which also marks its 52-week peak. The stock saw a significant spike after Meta Platforms META revealed its plans to feature certain eBay listings on Facebook Marketplace.