Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...
Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Starbucks CEO says a turnaround is underway, with no timeline on the table
Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And ...
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
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Starbucks Tested Panic Buttons for Staff in 5 US Stores
Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.
Starbucks hires Taco Bell vets to replace departing execs
Mike Grams and Meredith Sandland will divide responsibilities in newly created roles as part of a refreshed corporate ...
Starbucks’ Most Beloved Offering Is Disappearing
Last year, on a podcast, Schultz, who is no longer Starbucks’ CEO but is still a major shareholder, described the scene as “a ...
Starbucks hires former Taco Bell execs for C-suite roles
Starbucks Corp. (Nasdaq: SBUX) CEO Brian Niccol is once again shaking up the coffee giant's C-suite, and he's bringing more ...
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Starbucks announces more executive changes ahead of earnings call
Other recent Starbucks executive changes under Niccol’s leadership include the company hiring its first global chief brand officer in October, promoting Molly Liu to head Starbucks China, and hiring ...