When you think of brands with brilliant marketing strategies, it's probably the big hitters that come to mind – the likes of Coca-Cola, Nike and Apple, you know, the ones with the best logos and the ...

Kellogg's Frosted Flakes and soft drinks like Coca-Cola. Aldi instead offers much cheaper imitation products or 'dupes' - which it has been selling for many years in Europe. The chain is also ...