The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The ...

All joking aside, there’s something to be said for keeping a golf ball message simple. That’s the approach Bridgestone is ...

Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.

Golf balls don’t get much simpler than the Bridgestone e6 Soft and its two-piece, low-compression kin. It’s a relatively firm ...

Gear: Bridgestone e12 HiLaunch, e12 Straight, e12 Speed golf balls Price: $34.99 per dozen Specs: Three-piece golf balls with rubber core, mantle layer, and urethane cover. All balls are available ...

However, with different player types in mind, Bridgestone made each of the three e12 balls unique. e12 HiLaunch has the lowest compression of the three e12 balls, so Bridgestone claims it will ...