The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The ...

All joking aside, there’s something to be said for keeping a golf ball message simple. That’s the approach Bridgestone is ...

Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.

Golf balls don’t get much simpler than the Bridgestone e6 Soft and its two-piece, low-compression kin. It’s a relatively firm ...

The ball features the lowest compression of the trio ... on the R&D side,” said Dan Murphy, president of Bridgestone Golf. “The new e12 series was really designed by everyday golfers as ...

e12 HiLaunch has the lowest compression of the three e12 balls ... Previously, Mindset was only available on Tour B golf balls, but Bridgestone claims the visualization and mental-training ...

e12 HiLaunch has the lowest compression of the three e12 balls ... Previously, Mindset was only available on Tour B golf balls, but Bridgestone claims the visualization and mental-training aspects of ...