Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.

What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

All joking aside, there’s something to be said for keeping a golf ball message simple. That’s the approach Bridgestone is ...

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Golf balls don’t get much simpler than the Bridgestone e6 Soft and its two-piece, low-compression kin. It’s a relatively firm ...

The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of players based off data ...