Forbes1y
The Bitter Aftertaste Of Coca-Cola’s ‘Neutral’ Marketing Strategy
In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...
Marketing Dive7y
Coca-Cola?s SMS opt-ins increasing 5-10 percent monthly: Study
Best-in-class companies [such as Coca-Cola] are increasing their focus on mobile marketing as a percentage of their overall marketing mix, with 71 percent indicating that their mobile marketing ...
Sportskeeda7d
Sprite Tropical Mix to be available nationwide for the first time ever: Product, availability, and more details explored
Sprite Tropical Mix, a popular soda from Coca-Cola, will have its nationwide launch in the US in 2025. Previously available ...
Hosted on MSN4mon
Coca-Cola’s play for Gen Z failed—but an exciting new flavor is coming in 2025
The spiced drink, a mix of classic Coke ... the company’s vice president of marketing for North America, in a company statement. Coca-Cola Spiced hit shelves in February 2024, touted as the ...
Marketing Dive3y
Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy
NEW YORK ? A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role in a new campaign for the upcoming FIFA World Cup, one of the brand?s biggest sports ...