This behavior is known as conspicuous consumption because these consumers want others to see them with the product. Until now ...
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Cost of consumption
In his book, “The Theory of the Leisure Class”, Thorstein Veblen, an American economist and sociologist, in 1899 first coined a term “Conspicuous Consumption” to refer to the practice of acquiring and ...
Wilson, Anne, Silvia Bellezza, and Michael I. Norton. "Minimalism as a Status Symbol: When and Why We Admire Conspicuous Non-Consumption." Working Paper, October 2019.