Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
C&EN10mon
Mentos and Diet Coke!
4. Open the pack of Mentos and place all of them in the tube. 1. Slowly and carefully open a new bottle of Diet Coke. 2. Place it on a flat area outside where it is OK to get wet with soda. 3. Put the ...
Acsh.org1mon
If Your Diet Soda Tastes Nasty, Not Sweet, Here's What Happened.
Did you ever take a swig of aspartame-sweetened diet soda and have it taste nasty? Sour, metallic, and vile, but not sweet. It's gone bad but it's not bad for you. Here's why. Ever had a Diet Coke ...
Could Diet Coke be banned in Oklahoma? What to know about bill targeting aspartame, red 40
The bill states that if passed, companies can't sell or make a product in Oklahoma containing at least one of the 21 listed additives without a label.
The Financial Times23d
Diet Coke is a symbol of modern office culture
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...