Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing line has a cult-like following, including ...

The adidas x Fear of God Athletics Trainer “Night Brown” colorway will appear in stores in Summer 2025 with a price tag of ...

Just last month, Fear of God ESSENTIALS announced its first drop of the brand’s NBA and WNBA collection just prior to the Paris NBA Games. The announcement also celebrated the brand’s partnership with ...

How Jerry Lorenzo Went From Working Retail to Founding Fear of God Designer Jerry Lorenzo’s clothes have been worn by celebrities like Zendaya, Justin Bieber and Dwyane Wade, among others.

The two teammates have cast a minimalist shade over the sports design world. On Tuesday night, adidas and Fear of God Athletics unveiled the Athletics Trainer, expanding the collection's lifestyle ...

The partnership aims to create merchandise that connects with fans while maintaining Fear of God's design principles ...

The brand staged a one-off event in the penthouse suite at the hotel to coincide with the NBA games taking place in Paris ...

A beloved clothing brand is extending their partnership with the NBA. Fear Of God Essentials has unveiled a Paris Games ...

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new silhouette ...