After President Donald Trump’s executive order to rename the Gulf of Mexico as the Gulf of America, there's been a simmering controversy. Mexico is threatening to sue Google for going with Gulf of America for users in the United States,

President Donald Trump has always understood the power of branding. As a celebrity businessman, he affixed his name to the facades of his skyscrapers and licensed his name to an array of products, from hotels to wines.

Bay County commissioners on Tuesday voted for the Gulf of Mexico to now be listed as the Gulf of American in county documents.

On his first day in office, President Donald Trump signed an executive order changing the name of the Gulf of Mexico to the Gulf of America. The decision has sparked controversy among world leaders and journalism organizations .