Annual sales of battery-electric cars (BEV) dropped by 23% to 185,100 vehicles, adding pressure on the carmaker as new, harsher EU CO2 emission reduction targets take effect this year, which could potentially mean costly pooling deals or hefty fines for Mercedes if the BEV sales don't pick up.

Car sales fell 3% to 1.98 million last year in a challenging global market, with top-end vehicle sales weighed by market conditions in China, model changes and weak electric-vehicle demand.

German luxury carmaker Mercedes-Benz sold fewer vehicles in 2024 than in the previous year, the company reported on Friday. The sales decline slowed somewhat in the fourth quarter thanks to a slight recovery in the Chinese market.

Mercedes launched 14 new cars in India last year, which includes the domestically produced EQS SUV and the Maybach EQS SUV

Mercedes-Benz car and van sales fell 4% to 2.39 million vehicles in 2024 amid a challenging global market, with top-end vehicle sales weighed by market conditions in China, model changes and weak electric-vehicle demand.

The previous year seems to have been a good one for luxury carmakers in India, with the two most popular brands – Mercedes and BMW – announcing double digit growth and reporting record sales figures.