Doritos is hosting a “Crash the Super Bowl” contest this year that will see one lucky user-submitted commercial play at the big game. The winner gets a $1 million prize. Many of the 15 commercials in contention are fantastic, but my money’s on Robert Dorito and his party yacht.

There'll also be the usual cameos, but companies need more than a famous face to be successful, local ad exec Steve Merino says.