Nike is rumored to add the “Guava Ice” colorway to the Nike LeBron Witness 8 sneakers. The new Guava Ice sneakers will come ...

The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Nike have delivered on their Caitlin Clark promise. The shoe-giant announced that they will release a signature shoe and logo for the 22-year-old and the plans behind it are ...

LeBron James almost never signed with the company that helped make him a billionaire. In an appearance on Travis and Jason Kelce's "New Heights" podcast this week, the NBA's all-time leading ...

On the latest episode of the New Heights podcast ... a lifetime deal with Nike worth $1billion. James and Nike have produced 22 LeBron signature shoes throughout their partnership.

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...