Audience size can also vary by campaign type: Sponsored content and sponsored messaging campaigns: 300,000+ audience members Text ad campaigns: 60,000-400,000 LinkedIn members Those recommendations ...

LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

You have everything you need to grow your business on LinkedIn. Here are the strategies that get real results, from the ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

Renae Gregoire covers content ... posts on LinkedIn continually demonstrate your expertise and value and help you stay top of mind among your connections and beyond. Here are some tips for posting ...

Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, is no stranger to this. For almost a decade now, he’s been spearheading LinkedIn’s Ads business ... increase spend on ...