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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
"And so you elevate what is a big burger to a branded shiny thing." And by opting for "Arch" rather than "Mc" or "Mac," you "don't take the risk of downgrading the Mac label until you're certain ...
Think McDonald's Big Mac has a lot of calories? A competitor's sandwich has twice the calories
McDonald's other burgers include: Quarter Pounder with cheese: 520 calories Double Quarter Pounder with Cheese: 740 calories ...
The Cincinnati Enquirer5d
Viral McDonald's meal dunks your burger in chili or cheese. Is it coming to the US?
The dunk meals aren't the only McDonald's items not available in the U.S. McDonald's is testing the Big Arch burger in international markets, including Canada, with plans to roll it out worldwide ...
Yahoo1mon
McDonald's releases new Pokemon Happy Meal. Here's how to get one in Illinois
A new item that may be coming to U.S. locations this year is the Big Arch burger. The Big Arch is currently being tested in international markets, including Canada. How many McDonald's are there ...