“As proposed and desired by both my father and myself, and supported by our Thai partners, a Board of Directors will manage the business affairs of Red Bull,” Mark Mateschitz, Dietrich ...

After the death of his father in 2022, Mark Mateschitz took control of the closely held Red Bull, and seems to be placing more emphasis on sugar-free drinks. Meanwhile, Monster is also pivoting.

A consortium comprising KTM founder Stefan Pierer, Red Bull heir Mark Mateschitz and Raiffeisen Upper Austria is to participate. Pierer's company complex has recently suffered billions in ...