Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just noise.

Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Anura Solutions LLC (Anura.io), a leader in ad fraud detection techniques, is proud to announce the release of The Ultimate ...

Marketing leaders at some of the world’s biggest brands share what they’ll be looking for from entries into The Drum Awards ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

The Indian government announced the Union Budget for the 2025-26 fiscal year on Saturday, bringing modest gains for certain tourism sectors.

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Research was conducted between Nov. 11 and Dec. 2, 2024. Marketing budgets have seen tremendous upheaval in recent years, with allotments plummeting in some areas. Technology such as generative AI ...