Horton-Tucker was called up by Nike's Jordan brand shoes and apparel company for an opportunity to try on a classic shoe that ...

ESPN partners with Pharrell Williams for the NBA Saturday Primetime campaign, which lets Pharrell use his creative prowess.

By Alex Weprin Media & Business Writer ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. “The campaign ...

Award-winning singer and producer Pharrell Williams stars in a new ESPN promotional campaign for "NBA Saturday Primetime on ...

The Toronto Raptors could be a team to watch ahead of the Feb. 6 NBA trade deadline. Michael Scotto of HoopsHype reported ...

Regardless what happens between now and Thursday's 3 p.m. ET NBA trade deadline, the Los Angeles Lakers already look like the big winners of trade ...

The campaign launched with a new television ... New York Knicks guard Jalen Brunson participating in a series of basketball-themed New Year activities alongside families and children celebrating ...