Brands: Legacy Media Isn’t Dead, It’s Ready For Repositioning
To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.
Digital Content Next7d
Are legacy channels starting to hijack digital budgets?
In the first eight months of 2024, digital channels captured $107 billion in media spending, or nearly two-thirds of all available advertising dollars in ...
Was Your Local Meteorologist Laid Off? Weather Channel Deal Leads to Cuts
The Allen Media Group's new deal with The Weather Channel is jeopardizing the jobs of dozens of local meteorologists ...
The Journal News13d
PIX11, NewsNation among channels dropped by Optimum in contract dispute
At around 5 p.m. Friday, Jan. 10, Altice USA, the parent company of Optimum, blacked out coverage for over 60 channels across the country owned by Nexstar Media Group, including WPIX local news ...
Local TV meteorologists deliver tearful farewell as stations replace staff with The Weather Channel feed
Allen Media Group announced sweeping cuts that will see all of local meteorologists eliminated or reassigned at its nearly ...