Outside of Jordan Brand, Nike has also focused on bolstering its ... By channel, Nike direct revenues were down 13 percent to $4.7 billion. Wholesale was down 8 percent to $6.4 billion.

Nike earned $50.6 billion in revenue in 2023, and Jordan Brand brought in $6.59 billion in revenue — or about 13% of Nike's total fiscal year 2023 sales. Aside from the obvious product ...