Throughout the late 80s and into the 90s, television shopping was all the rage. Channels such as QVC allowed you to purchase ...
as EVP at QVC, CEO at HSN then onto become CEO at EVINE Live. Being a fan and customer of television shopping, I wanted to understand the magic sauce that makes it such a great way to engage ...
Influencers are driving the live-streamed shopping boom in China, but QVC and HSN are leaning on their own brands to lure consumers In markets like China, live-streamed shopping via e-commerce ...