Was there ever a real Smokey Bear? Kind of. In 1950, crews battling a wildfire in New Mexico heard there was a bear cub alone near the fire line. The blaze nearly killed about 30 firefighters ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

However, Smokey Bear needs to get real and be more honest about what else is necessary to prevent human-caused wildfires. We all need to do what we can, but this must include a major wildfire ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...