Bristol Bears and USA women's rugby star Ilona Maher says the men's game needs more "personality" to promote the sport.

Social media sensation Ilona Maher has said rugby union needs to undergo a culture shift if the sport is to attract new fans."There is a culture in rugby we need to shift.

Rugby union needs culture shift to create stars and grow the game - The American has a social media following of over eight million people.

U.S. rugby sensation Ilona Maher says rugby union needs to undergo a cultural shift if the sport is to attract new fans. Maher, who earned a bronze medal in rugby sevens with the United States at the 2024 Paris Olympics, has more followers on social media than any other rugby player with over 8 million across Instagram and TikTok.

Club remain tight-lipped about whether American superstar will play against local rivals Gloucester-Hartpury on Sunday

She believes that getting online is a good way of getting young people into the sport. Read more at straitstimes.com.