Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

As usual, the Galaxy S25+ is the larger of Samsung’s two standard models, with a 6.7-inch display. By comparison, Google has shrunk things with its Pixel 9 Pro this year, moving down to a 6.3-inch display; you’ll have to opt for the Google Pixel 9 Pro XL if you want the full-sized model.

The Galaxy S25 still starts at $799/£799 for the basic 6.2-inch model, or $999/£999 for the Galaxy S25 Plus. The Galaxy S25 Ultra meanwhile starts at $1,299/£1,249. All of the S25 models are up for pre-orders from today (January 22nd) and on regular sale from February 7th, in about two and a half weeks' time from the reveal date.