It all started with one phone call. In 1955, 6-year-old Terri Shoup ... "And this little voice said, 'Is this Santa Claus?'" Van Keuren recalled from that night. "Dad said, 'This is Col.
Children from around the world track Santa Claus as he sweeps across the earth, delivering presents and defying time.
The tradition of tracking Santa Claus began accidentally in 1955, when a misprinted phone number in a Sears ad directed calls to CONAD. Colonel Shoup improvised, giving children Santa updates.
“Santa Claus Friday was assured safe passage into ... while noting that Shoup had a flair for public relations.Phone calls aside, Shoup was indeed media savvy. In 1986, he told the Scripps ...