New research reveals how the brain rapidly adapts to sensory changes using a feedback loop between the olfactory cortex and the olfactory bulb.
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A scientist lost weight without trying after he stopped eating the types of ultra-processed foods he helped create. Here are 3 ways he cut down.Food companies hire sensory scientists and chemists to help make their UPFs irresistible, but they tend not to eat the products they help create, Smith said. "They know what the design ...
The Sensory Science Center is looking for individuals to participate in a 1-day, 1-session taste test. Each session should take approximately 5 to 10 minutes either Thursday or Friday.
A new collaboration has unlocked new potential for the field by creating a novel high-performance organic electrochemical neuron that responds within the frequency range of human neurons.
When scientists describe their research to non-scientists, the most common question is 'what is the practical value of your work?' The methods that are used to measure responses to sensory stimuli ...
He will use the expertise of two UMass Amherst co-investigators to carry out the research—sensory scientist Alissa Nolden, assistant professor of food science, and John Gibbons, associate ...
Sensory innovations to bridge the cultural and genetic differences in food preferences across Asian and Western populations ...
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