For Alysia*, a marketing manager based in London, shopping on mobile apps has seen her finances deteriorate ... effortlessly beautiful women can tempt me to buy things,” she says.

Using discount apps is an easy way to save money when shopping online or in stores. Many apps offer coupons or rewards points, while others make it easy to find the best deals. Shoppers can ...

“The ability to get feedback on clothing items while shopping on an app would be effective because one often thinks, ‘I love this, but how would I wear it?’ Ms. Daly said. “To be able to ...