Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

"Who is paying for that tedious Smokey Bear commercial that is on all the time - enough already!" A screenshot of the tweet was shared on X Friday. The tweet, posted the year before his first ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...