Many young people today are experiencing unprecedented levels of anxiety, depression, and loneliness, and they are not shy about linking these struggles to their social media. But why does Gen Z, in ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

Explore Albert Valiakhmetov's analysis of how Gen Z is reshaping platforms like Twitter/X. Learn more about the changing ...

Gen Z is tapping into a hot financial resource ... Nearly half of Gen Zers making money on social media earn more through content creation than they do working a traditional job, and 13% earn ...

Scrolling through social media has become Gen Z’s go-to for travel inspiration, leaving traditional recommendations behind. Google searches travel blogs, and vlogs follow closely behind ...

For a generation plagued by short attention spans and hyper-awareness, Vogue Business and Snapchat investigate what ...

Generation Z, or those born between 1997 and 2012, are shaping the travel landscape with their unique and fresh take on what fuels them to explore the world, one country at a time. In a January 2025 ...