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Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug.
Starbucks Just Made a Huge Change That Will Make Customers Very Happy
Former CEO Howard Schultz transformed Starbucks from its humble roots to a coffee powerhouse by creating what he liked to describe as a unique “third place,” the place between work and home where customers could go to meet friends, get work done, or simply hang out.
Starbucks makes major change that will delight customers
Starbucks is beloved by millions for its range of choices. If you want a reliable cup of hot coffee, they've got that for you. If you want an iced latte with skim milk and a vanil
2h
Starbucks is betting its future on ceramic mugs
The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 ...
2d
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
1d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...
2h
on MSN
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
1d
on MSN
Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills
Patrons of the coffee chain can now enjoy free refills of brewed coffee and tea (either hot or iced!) during the same visit ...
The Times (Shreveport) on MSN
2h
Names on cups, free refills and a condiment bar. What to know about Starbucks' new initiatives
Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...
fingerlakes1
2d
Starbucks introduces ceramic mugs and free refills
Starting today, Starbucks will serve beverages in ceramic mugs and glassware for customers enjoying their drinks in-store.
2d
Starbucks rolls out changes, including free refills; brings back condiment bars
Starbucks customers in the U.S. and Canada will notice some changes when they visit a Starbucks location on Monday, including ...
Texas Public Radio
2h
See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
1d
Starbucks brings back condiment bar, free refills on drinks ordered "for here"
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
13h
on MSN
Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
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