(Sorry Ariel).” The original logo featured a brown, monochrome image of the bare-breasted siren, reflecting the earthy tones of coffee. However, in 1987, as Starbucks expanded, the logo had a ...

Everyone knows the Starbucks logo - or thinks they do. As it turns out, the iconic green siren has a few tricks up her sleeve ...

"The owners expected people to see Starbucks, smell Starbucks and desire Starbucks, just like the sailors couldn't deny the seductions of the sirens, the founders of Starbucks wanted to make you ...