But “it’s still early days,” Vuori’s founder says. By Max Berlinger When Joe Kudla talks about the Vuori customer — the loyal, die-hard consumer of the company he founded a decade ago ...
Vuori is far behind the leaders in both realms, but then the market share leaders had a big head start. Joe Kudla founded Vuori only in 2014, while Lululemon got started in 1998 and Nike back in 1964.
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