Broadway musical “Wicked” is turning to targeted, commerce-enabled mobile banner advertisements to increase ticket sales. The banner ads let consumers buy tickets and interact with the ...

Broadway’s current Elphaba swapped out her Wicked green makeup for some midnight green fan gear Sunday. Mary Kate “MK” Morrissey — a household name for musical theater fans who gained fandom for her ...

Mary Kate Morrissey, who is currently starring as Elphaba in Wicked on Broadway, took to the field instead of the stage this ...

scary banner of Elphaba draped over a building and a giant wooden effigy of her set on fire in the town square. As the ...