RedNote or Xiaohongshu is rapidly becoming the indispensable platform for travel inspiration and authentic user-generated ...

American social media users are joining Chinese social media platform Xiaohongshu, also known as RedNote or Little Red Book, over fears the US government will soon ban TikTok. Xiaohongshu this ...

It's like a kind of teleshopping where popular streamers with millions of followers are hired by brands to sell all kinds of products. When Xiaohongshu started to dominate in China as the most ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

Xiaohongshu now has about 300 million monthly active users, primarily young, urban and female–an appealing group for both Chinese and non-Chinese brands. The platform, valued at $20 billion in a ...