This reach shouldn’t be surprising, as Microsoft Ads extends beyond Bing to a network that includes Yahoo, AOL and numerous partner sites. For advertisers fixated solely on Google, this ...

Under their alliance the two companies will split the ad revenue. Last week Shashi Seth, Yahoo search product operations vice president, said the transition to the Bing search engine had begun.

"Keep an eye out for the 'Powered by Bing' indicator at the bottom of ... engine on its own sites while cooperating on global advertising. Yahoo also said it would continue to offer many of ...

Bing Ads contextual offering is one of those providers. We continue to work closely with Yahoo on making our Search Alliance successful for both companies and our customers.