Apple is making an executive change to try and improve its AI efforts and Siri. Kim Vorrath, who recently helped get the Vision Pro software out the door and has been at Apple for 36 years, has been brought over to Apple’s artificial intelligence and machine learning division and will serve as a “top deputy” to AI boss John Giannandrea,

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.

Apple is enabling its AI features for everyone with a compatible device, like it or not. Earlier this week, Apple rolled out the release candidate for iOS 18.3, which included a significant change to Apple Intelligence: it will now be on by default.

Apple apparently enlisted its veteran software executive to help fix Apple Intelligence and Siri. Here's what it means for these platforms.

Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

Apple Intelligence has arrived, but Siri and Apple’s AI suite of features are nowhere near the level of rivals