Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Moore’s guide is now used to help all new Texas A&M Forest Service staff learn about their fire prevention operations and resources. The bronze Smokey Bear award was started in the 1950’s and ...

Promoting Smokey Bear to the forefront again in order to educate the public about prevention of human-caused wildfire ignitions is a good strategy – or to implement vigorous alternative fire ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Smokey Bear made his first appearance on a wildfire prevention poster in 1944 ... public appearances across the country at schools, fire stations and other events to spread his message.

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

"Smokey Bear: The Rudy Wendelin Collection" is now ... jeans-clad bear in a forest ranger's hat who advocates for forest fire prevention and the conservation of natural resources.

For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and sustain positive momentum leading to improvement, officials ...