In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% Year on Year.

Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.

Continental Tires has launched a special video campaign encouraging its audience to reflect on the meaning of trust.

The MediaVantage, along with The GreenVantage and The TechVantage, have officially united under a single, dynamic brand ...

Dubai Opera, is proud to announce its exclusive hosting of The Limitless Orchestra including Aleksey Igudesman, alongside soprano Ekaterina Shelehova.

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, has announced the appointment of Thomas B. Meier as its new Chief Executive Officer.

The UAE is poised for a significant 13% net increase in consumer spending intentions for 2025 per AlixPartners.

Dubai Humanitarian has partnered with ThinkSmart, a content creation space, to launch a series of innovative campaigns designed to enhance community engagement and amplify outreach efforts.

AroundtheClock Communications (ATC) Group has appointed co-founder and shareholder Rizk Naifeh as Chairman.

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

Eve Williams joins as Senior PR Manager, bringing a dynamic flair honed in the UK. Known for her inventive, high-impact campaigns across sectors from leisure to fashion.