AI can help us spot patterns in large datasets and organise information, fast. AI allows us to target more effectively. Hell, ...

Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called “Originals Find Originals”, ...

McDonalds and Cadbury completed the top three brands for the year.

According to The CMO Survey by Deloitte, Duke University, and the American Marketing Association, short-term performance ...

TBWA\Ireland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland. Called “You, Me & HIV’ it ...

IAPI has launched the 2025 Irish Young Lions competition with over 200 industry professionals attending this week’s launch in ...

The eligibility window for 2025 allows work that was implemented in Ireland between January 1 and December 31 2024 and entry ...

Aaron Poole, marketing director, PML Group with this week’s Out \\ Look on Out of Home. FULFIL Nutrition Hits the Spot with ...

JCDecaux has announced that its charity partners for 2025 and 2026 ALONE, Breakthrough Cancer Research, Fairtrade, Fighting ...

As it celebrates its 10th anniversary in 2025, the Shannon-based digital agency Core Optimisation, has made a number of new ...

Twenty years after founding Bonfire with Sean Hynes, Ian Doherty is stepping down as managing partner to set up a new audio ...

The V hi Women’s Mini Marathon will take place on Sunday, June 1, 2025 and will raise funds for various charities and causes.