Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...
Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...
The November 2024 interval dates included 10/28/2024 through 11/24/2024. Nielsen reporting follows the broadcast calendar, and measurement weeks run Monday through Sunday. NEW YORK – December 17, 2024 ...
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...
NEW YORK – December 11, 2024 – Nielsen today shared its first-ever college football conference champions and overall team rankings based on total season average viewership, with the University of ...
For our 12th annual Nielsen Global Impact Day (NGID) on October 10, 2024, more than 2,200 Nielsen employees clocked over 9,700 volunteer hours, supporting 250+ organizations around the world across ...
During November, audiences in Mexico increased their streaming usage by 1.2 points compared to the previous month, accounting for 21.6% of TV viewing. Disclaimer: YUMI TV, Streaming Ratings Transition ...
随着奥运会以及 2024 年欧洲杯和美洲杯等大型足球赛事的举办,许多人预计 2024 年将成为体育大年。在美国,球迷(和品牌)热切地关注着体育赛事,他们亲自观看直播,并通过社交媒体进行 ...
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NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and ...
オリンピックや、UEFAユーロ2024やコパ・アメリカといったサッカーの主要大会が予定されていることから、2024年はスポーツ界にとって大きな年になると多くの人が予想していた。米国では ...