Does in-app advertising compromise the user experience?
“As always, it depends how it’s done. In-app ads must be complementary to the user’s desired outcome. People use an app for a ...
Is it OK for brands to capitalize on our health-conscious guilt in January?
After Christmas, excess often comes with guilt. It’s a ripe old time for brands to sell a solution. Jay Topham, co-founder at ...
Sir Martin Sorrell’s omniscient observations – on Omnicom, consolidation and 2025 outlook
The S4 Capital boss joins The Drum’s editor-in-chief, Gordon Young, to set the advertising world to rights once more.
LA wildfires: How brands are turning their resources into relief efforts
As devastating wildfires continue to blaze through Los Angeles County, major brands are stepping forward to aid displaced ...
Channel 4 says it checks the 'Zuck' out of its news in Meta attack ad
As Meta pulls back on censorship on its platforms, Channel 4 reminds people that its own news is in fact, fact checked.
IPG’s Krakowsky & Omnicom’s Wren offer an inside look at the merger of the century
The holding company executives speak to The Drum’s founder and editor-in-chief Gordon Young about the historic merger of IPG ...
Hold co’s to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and ...
Ad of the Day: Sarah Lancashire takes up case of Yorkshire Tea crime
Lucky Generals brings TV’s Happy Valley police constable to Yorkshire Tea in the latest installment of the ‘Where Everything’s Done Proper’ campaign and what it’s calling a ‘brewdoneit’.
Microsoft VP Silvia Candiani on transforming media with AI & walking the ethical tightrope
At CES 2025, the tech exec delves into a pressing challenge for many in adland: harnessing the revolutionary potential of AI ...
With the UK economy sluggish, brands should look to the US for growth
It might be the right time to expand stateside. Luke Jonas of Nest Commerce explains the perks, pitfalls, and process of ...
New York Times president, international Stephen Dunbar-Johnson in conversation
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
Scams, security & synthetic stars: How brands & agencies can lead in world of AI deception
With CES in full flow, marketers have descended on ‘Sin City’ and are being seduced by the very latest AI and tech ...