The fate of TikTok now rests in the hands of the US Supreme Court. If a law banning the social video app this month is upheld, it won’t disappear from your phone—but it will get messy fast.

Rage-baiting — posting infuriating content to social media to attract attention and engagement — has been making headlines in recent years because it’s, well, enraging. And baiting followers into leaving millions of angry comments on videos designed to upset them is making influencers, especially those on TikTok, six-figure profits.

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.

TikTok stated in a court filing last month that if the ban moves forward, businesses and creators could lose $1.3 billion in earnings in one month. How Can Businesses Prepare for

TikTok stars Campbell ‘Pookie’ Puckett and Jett Puckett offered updates following her recent surgery to remove pre-cancer

TikTok could be banned in the United States on Jan. 19. Here’s how local social media influencers are adapting to the possibility.

Recent data reveals that 1 in 5 Gen Zers are actively using social media sites to land jobs. NBC’s Savannah Sellers chats with several young professionals who have found jobs through social media, whether through being recognized for creative content they’ve posted,

I was worried about the TikTok ban in the US because my daughter is a heavy user. During a trip to India, where the app is banned, she learned something.

Three Bay Area high schools received grants from the National Parent-Teacher Association that were funded by the social media platform TikTok to help teenagers and their families discuss digital safety.

Cassie Taylor, TikTok's global head of creative solutions and trends, explained the key marketing trends the company is watching in 2025.

A forthcoming paper analyzed how different social media platforms surfaced content that displayed positive and negative sentiments toward the Chinese Communist Party.