Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Tesla Cybertruck demand is falling, as a research note from Morgan Stanley noted on Friday. That will eventually push Tesla to price-adjust the electric pick-up.

The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

Tesla began offering discounts of up to $2,600 on Cybertrucks in its inventory, a new signal that demand for the unusual EV has leveled off.

Tesla is now advertising up to $1,600 off new Cybertrucks. Buyers can also pick up demo versions of the pickup at a $2,600 discount.

Tesla is now claiming that Cybertruck was the ‘best-selling electric pickup in US’ last year despite not even reporting

The Tesla Cybertruck hit the streets in December 2023, and since then it's made its way everywhere from city streets to Fortnite and Rocket League. But the road hasn't always been smooth for the ...

When Tesla made a major announcement about the Cybertruck, it sparked huge discussions in the automotive world. From its bold design to game-changing features, this reveal shaped the way people viewed electric trucks.