"Companies in sportswear, gaming, energy drinks, and even mainstream consumer goods will likely be eyeing him as the face of Gen Z darts. "Littler’s team needs to carefully curate his brand image.

And he wowed the audience of darts game show reboot Bullseye over ... when his shirt's primary sponsors were a building supplies firm and his local Skoda car dealership. Prime Minister Sir Keir ...

THE PREMIER League Darts line-up has now been CONFIRMED ... And he has got his wish with the accessories already being snapped on sale outside the Ally Pally. They knocked those up quickly ...

Luke Littler is the defending Premier League championCredit: Justin Setterfield Newly crowned world darts champion Luke Littler will be joined by some of the PDC's biggest names in this year's BetMGM ...

Garry Plummer, head of Target Darts, the company that sponsors and supplies Littler with darts for competition, told the BBC about the popularity of the young player in England after his great year.

Choose from darts, hardware and accessories endorsed by the Grand Slam of Darts Champion 2024, or pick up The Nuke's purple playing shirt, on the Target Darts website.

Choose from darts, hardware and accessories endorsed by the Grand Slam of Darts Champion 2024, or pick up The Nuke's purple playing shirt, on the Target Darts website.

Training your youngest team members, however, isn’t actually about responding to vague generalizations, like “catering to shorter attention spans” or “incentivizing with gamification.” To coach any ...

Mail Sport's KIERAN GILL brings you your A-Z of the best darts party. A is for Ally Pally, the home of the World Darts Championship, which runs to January 3 where approximately 500,000 pints ...

Luke Littler has claimed his maiden darts world championship. At just 17 years of age, and in a sport where age is not a barrier, Littler is expected to charge ahead in trying for a record 17 ...