Badminton player and recipient of the prestigious Padma Shri and Arjuna awards, Srikanth Kidambi has joined hands with ...

As part of the agreement, PUMA will launch Sindhu-specific products and release a special high-performance range for badminton players, including footwear, accessories, and apparel. Sindhu ...

Sportswear giant PUMA shifts its focus to badminton with the launch of a specialized range and a new partnership.

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.

PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and ...

The sound of applause of audience echoes welcoming The Daddies: men's doubles pair Mohammad Ahsan / Hendra Setiawan as they ...

Money from sponsorship is ranging between Rs 3-4 crore, with expectations of reaching Rs 5-6 crore by the second season of ...

Unless you are a sports fanatic, you would be forgiven for not knowing these 6 strangest rules in sports, from football to ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.