Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians trained and certified by Apple. Here's everything you need to know about how to use the Genius Bar and even ...

Apple's self-service repair program has given customers access to the same genuine Apple parts, tools, and manuals used by the Genius Bar at Apple Stores and at Apple Authorized Service Providers ...

Moreover, Apple's ongoing pursuit of high-margin, stable service revenue will likely be a factor in its future financial performance. Investors should also keep an eye on how Apple's product ...