When the American writer Derek Sandhaus arrived in Shanghai in 2006, he soon encountered Chinese baijiu — a fiery and powerful liquor found at dining room tables and bars across the country. He didn’t ...

In the United States, baijiu (pronounced "bye-joe") isn't the most well-known spirit, with only a recent introduction to the ...

However, when Derek Sandhaus, who comes from the United States, started promoting baijiu overseas — even though it is the ...

To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a ...

HONG KONG SAR - Media OutReach - 4 December 2023 - ZJLD Group Inc. ("ZJLD" or the "Company", together with the Company's ...

User Brother Three Thousand drank at least seven bottles of baijiu spirits during a livestream last Tuesday. He was found dead 12 hours after his broadcast, Chinese media reported. His death ...

Chinese liquor giant Kweichow Moutai expects to meet its revenue growth target for 2024 despite subdued consumer sentiment ...

BEIJING, Jan. 4, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye launched a new 3D advertisement in New York Times Square, the United States, sending the message of "harmony" to global ...

New York, NY, Dec. 27, 2024 (GLOBE NEWSWIRE) -- When ancient civilization met fine Chinese Baijiu, a cross-cultural feast was presented in Europe. From December 9 th to 16 th, the Moutai Group ...

Moutai's global brand campaign made its debut with "River from the East Flows into the Sea” 2024 Chinese Moutai global brand ...