Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. When someone googles you, it’s likely that your LinkedIn profile will ...

Regarding professional branding and career management, your LinkedIn profile and resume are two of your most essential tools.

First impressions matter a lot, especially on LinkedIn. So ... you should do to present yourself in the best possible light. Have a complete profile. This is a critical step.

When you make a LinkedIn account, the first task is crafting your profile. What you add to your profile will be visible to your connections and potential employers (depending upon privacy settings—see ...